WELCOME TO BEAUTY CONFIDENTIAL 

‘I forwarded your Substack to my CEO and she asked if we’d already briefed the team.’

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That’s what Beauty Confidential is built for.​

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Not another newsletter.

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A strategy layer built for prestige marketers under pressure, juggling CEO demands, retailer decks, and team expectations.

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If you lead positioning, campaigns, voice, or growth at a prestige beauty brand, and need your POV ready before the insight breaks, you're in the right place.

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What You Get:

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You’ll receive intel that’s briefable, brand-safe, and built from inside the industry, tiered by time horizon so you always know what to prioritise.

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The Confidential Brief (Free – Weekly)

→ What happened last week & how to stay sharp this one
A fast-scan industry summary delivered every Tuesday. Designed for meetings, team check-ins, and competitive context.

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The Action Brief (Paid – 3x Monthly)

→ Strategic moves you can brief in by Thursday
Immediate intel you can use this week.
The shift → Why it matters → How to brief your team.

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The Executive Briefing (Paid – Monthly)

→ Last month’s signals → this month’s playbook
Boardroom-ready summaries, team steer, and copy cues for near-term planning.

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Quarterly Strategy Roadmap (Paid – Quarterly)

→ What to plan, prioritise, and pitch for the next 90 days. The quarterly compass to help you budget, brief, and position with confidence.

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State of Beauty Marketing (Paid – Annual)

→ What shaped the year — and what’s coming next
A full-year strategy layer to close the loop and look ahead. Perfect for presentations, planning, and performance reviews.

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The Beauty Boardroom (Paid – Always-On)

→ The signals your CEO hasn’t seen — yet
Instant updates via the Substack chat. 1-line briefs. High-alert signals. What to know now, before it shows up in the trades.

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In short:

• Free subscribers keep up.

• Paid subscribers stay ahead.

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Used by CMOs at high-growth skincare, luxury fragrance, and premium haircare brands.

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Pricing:

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£125/month or £1,500/year
No discounts. No fluff. No filler.

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If £125 saves you from just one misstep, one missed cue, or one 10-slide deck, it’s already paid for itself.

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Get 10% off annual for Team access.

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Remember, keep your beauty secrets close… but your sources even closer.

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Charlotte — The Beauty Copywriter