A Day In The Life Of A Global Copywriter & Working Mum

Charlotte Smith
Jan 16
2 min read

Updated: Feb 4

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Ever wondered what it’s really like to juggle the demands of a beauty copywriting business while being a working mum? Spoiler alert: it’s a mix of creative flow, logistical madness, and the occasional (ok, frequent) coffee top-up.

Let me take you behind the scenes for a glimpse into how I balance building brands and bedtime stories - the beautiful chaos of my daily life.

Marble table with laptops, tablet, open notebook, pencil, water bottle, coffee cup, glasses, and a journal. Bright, serene setting.

6:00 AM: Quiet Mornings With Big Ideas

The day begins before the world wakes. Coffee in hand, I carve out a sacred hour for creativity. This is when I brainstorm campaign ideas, jot down inspiration, or map out strategies for upcoming client projects. It’s not just about productivity - it’s about setting the tone for the day.

Pro Tip: Use your quietest moments to spark your boldest ideas.

7:30 AM: The Morning Rush

Cue the multitasking marathon: breakfast chaos, school drop-offs, and a mental recap of the day’s to-do list. It’s equal parts rewarding and exhausting - but hey, that’s mum life.

Pro Tip: Prioritise your top three tasks for the day to stay focused amidst the hustle.

9:00 AM: The Creative Zone

Once at my desk, it’s go time. This is when I’m knee-deep in writing: crafting ad headlines, building brand messaging, or drafting blogs for clients. On the best days, I live for this flow state, where time seems to disappear.

Pro Tip: Schedule your most creative work for when your energy peaks.

12:30 PM: A Quick Reset

Lunch is simple and functional (hello, avocado toast), followed by a short walk to recharge. I check in on emails and tick off any smaller tasks that need attention.

Laptops on a marble table with a coffee cup, glasses on a magazine titled "JOURNAL." Soft white background creates a cozy atmosphere.

2:00 PM: Strategy & Big Picture Thinking

Afternoons are reserved for high-level work—content planning, analyzing trends, and brainstorming ideas for Beauty Confidential. It’s my time to dream big and align projects with long-term goals.

Pro Tip: Block time in your calendar for strategic thinking—it’s just as important as executing tasks.

5:00 PM: Family Time

Laptop closed, mum hat on. Evenings are all about being present with my family—helping with homework, cooking dinner, and catching up on everyone’s day. These moments keep me grounded.

8:30 PM: Evening Inspiration

With my little human in bed, during the week I sometimes (but not always) find myself back at my desk, fueled by a second wind of inspiration. This is when I dive into passion projects or sketch out ideas for future content—the quieter hours spark so much creativity.

Cozy bedroom with white bedding, a wooden nightstand holding a coffee cup and rings, a laptop showing photos, and a fluffy rug.

Final Thoughts

Balancing motherhood and entrepreneurship isn’t a linear journey—it’s a constant dance between priorities, passion, and persistence. And while it’s not always picture-perfect, it’s deeply fulfilling. I wouldn't have it any other way.

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