ChatGPT Image Sep 17, 2026, 11_16_40 AM.png

SELECTED WORK | BEAUTY & SKINCARE

Beauty Copywriting. Built On Strategy.

A selection of brand, campaign and product work spanning global launches, science-led skincare, CRM, social and ecommerce.

From defining the strategic story to translating it across the customer journey, I help beauty brands turn complex products and commercial opportunities into clear, compelling communication.

FEATURED WORK

Strategy, Storytelling & Execution.

Selected projects showing the thinking behind the work including positioning and messaging strategy and global campaign execution.

MEDIK8 | GLOBAL PRODUCT LAUNCH

Liquid Peptides Advanced MP

Turning breakthrough peptide science into a clear, compelling global campaign. Including messaging strategy and science translation to multi-channel launch copy.

View Case Study

MEDIK8 | GLOBAL PRODUCT LAUNCH

Exo-PDRN Prismatic+

Turning one of skincare's most talked-about ingredients into a differentiated Medik8 proposition. Including product positioning, messaging strategy, science translation and global campaign copy.

View Case Study

SELECTED RESULTS

Work That
Works.

ChatGPT Image Sep 17, 2026, 10_04_19 AM.png

ChatGPT Image Sep 17, 2026, 10_24_02 AM.png

From global product launches to CRM and social, the work is designed to do more than sound good.

ChatGPT Image Sep 17, 2026, 10_34_35 AM.png

ChatGPT Image Sep 17, 2026, 10_45_04 AM.png

EXPLORE MORE WORK

More Beauty, Skincare
& Wellness Projects.

Explore a wider selection of brand, campaign, CRM, digital and content work from across my freelance and in-house career.

View Portfolio Archive

SELECTED CLIENTS & BRANDS

A Decade In Beauty.

From global skincare brands to disruptive startups, I've spent 10+ years creating copy, campaigns and messaging across beauty, skincare, wellness and lifestyle.