Lessons I’ve Learned Growing My Beauty Copywriting Brand

Charlotte Smith
Jan 30
2 min read

Updated: Feb 6

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Behind every beauty brand is a story—and mine started with a passion for words and a love for the beauty industry. Growing my copywriting business hasn’t been a straight road; it’s been full of lessons, growth, and more than a few cups of coffee.

Here are the key takeaways from my journey as a beauty copywriter and entrepreneur.

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Beauty Copywriting Lessons:

Lesson 1: Clarity Is Everything

When I first started, I thought being “versatile” was the key to success. But as I honed my craft, I realised that focusing on beauty copy allowed me to create clearer, more impactful messaging for my clients.

Takeaway: Find your niche and own it. Specialisation builds trust and authority.

Lesson 2: Relationships Matter More Than Revenue

Some of my best opportunities came from nurturing relationships—not just with clients, but with other creatives and industry professionals.

Takeaway: Prioritise connection over transaction. It pays off in the long run.

Lesson 3: Consistency is Key

Whether it’s delivering projects on time or showing up on social media, consistency has been a game-changer for building credibility.

Takeaway: Small, consistent efforts lead to big results over time.

Modern desk scene: glass of coffee, smartphone, keyboard on beige surface. Soft lighting, white lamp, books, and rings create a calm mood.

Lesson 4: Stay Curious

The beauty industry is always evolving, and staying ahead means being a lifelong learner. From ingredient trends to new marketing platforms, I’m constantly seeking out knowledge to better serve my clients.

Takeaway: Never stop learning. Your curiosity will set you apart.

Lesson 5: Know Your Worth

Early in my career, I undervalued my services. It took time to understand that my expertise brought real value to my clients—and that it was okay to charge accordingly.

Takeaway: Confidence in your value is essential for sustainable growth.

The Journey Continues

Every step of this journey has shaped the way I work and the value I bring to my clients.

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